At a Glance
A small, career-themed high school in Canarsie where families feel heard but the staff survey tells a more complicated story.
Best suited for
A family drawn to a small, themed high school with a clear career focus in advertising and media, who values a calm, low-suspension environment and is willing to dig into staff culture and academic outcomes during a visit.
Overall Rating
Rating = average of 4-year graduation, English Regents college-ready and Regents completion · DOE 2025 report
Bands are Motley's thresholds on a 0–100 scale, not New York State performance levels.
How this is scored→What stands out
- Career-focused theme around advertising and media — one of very few NYC public high schools with this specific identity.
- Selective admissions with a 25% offer rate mean families are choosing this school, not just being assigned.
- Zero suspensions in the most recent reporting year — rare in a high school and a strong sign of a calm environment.
- Parent trust scores are exceptional (96% parent-teacher, 93% parent-principal), suggesting real relationships between families and staff.
- Small enrollment of 258 students means teachers likely know students by name, and the advertising-and-media focus offers a clear through-line for projects and electives.
Things to consider
- Teacher-principal trust is 58% and only 15 teachers responded to the survey — a small sample, but the gap with parent trust is real and worth probing during a school visit.
- Academic proficiency data is not available, so you'll want to ask directly about graduation rates, Regents results, and college outcomes before committing.
- PTA fundraising is effectively zero per student, meaning almost no parent-raised dollars for extras like trips, equipment, or program enhancements.
- Family survey response rate was only 11%, so the glowing parent numbers come from a small, self-selected slice of the school community.
- The school is 10–14 minutes on foot from the nearest L train, so a commute will likely involve a transfer or a longer walk than most Brooklyn families are used to.
Based on 2023-24 data
School SummaryDistrict 18
District 18 in Brooklyn is home to a mix of charters and traditional public schools, and the closest listed peer schools in the dataset are elementary and middle schools, making direct high school comparison limited. The parent satisfaction rate here (91%) sits just under the district average (~93%), and the school's selective admissions suggest it draws interest from across the borough rather than functioning as a default neighborhood school.
Academics
Academic proficiency data is not available in this dataset, so we can't compare the school's ELA, math, or science outcomes to the district averages of roughly 58% ELA proficiency and 61% math proficiency. The school offers AP courses, ELL support, and Spanish, and its program richness score of 66.2/100 suggests a reasonably full course catalog for a school this size. With a 29% IEP population and an economic need index of 75, the student body brings real academic diversity, but without the scores we can't say how that's translating into outcomes.
Culture
Zero suspensions is a genuinely strong signal — this school isn't relying on removal to manage behavior, which is rare and worth noting. Family survey results are excellent on trust (96% parent-teacher, 93% parent-principal) and satisfaction (91%, just under the district average of ~93%), but only 11% of families responded, so those numbers reflect a self-selecting group. The teacher numbers tell a different story: only 72% rate instruction quality positively versus a district average of 89.8%, and teacher-principal trust sits at 58% — a notable gap that suggests internal staff friction worth asking about on a tour. The day-to-day feel is likely calm and orderly, but the staff-side numbers suggest not everyone in the building is on the same page.
Community
Students here are 85% Black, 6% Hispanic, 5% White, and 3% Asian — a diversity index of 35% reflects a fairly homogeneous student body that mirrors the surrounding Canarsie neighborhood more than Brooklyn as a whole. The economic need index of 75 indicates most students come from lower-income households, and with 29% of students classified as IEP, this is a school that serves a meaningfully diverse range of learners. The 293 applicants for 67 seats tells you families across the district are seeking this school out — it's not a school kids fall into by default.
Neighborhood
Canarsie is a family-rooted Brooklyn neighborhood where half of households own their homes and the median home value sits around $688,000 — a sign of established, multigenerational stability. Median household income is about $82,000 with a 12.8% poverty rate, and 28.7% of adults hold a bachelor's degree or higher. Just under 15% of households have children at home, so the school-age population exists but isn't overwhelming the area. It's a working- and middle-class community where many families have been here for decades.
Most families will arrive via the L train — the Canarsie-Rockaway Pkwy stop is about a 10-minute walk, and East 105 St is roughly 14 minutes on foot. Bus service also covers the area, but the L is the main subway connection.
Survey Results
NYC School Survey (2025) · 38 families responded (11% rate)
Programs & Activities
Admissions Demand
The advertising and media program teaches students how these areas impact the creation of a business solution for clients. Students have the opportunity to explore and become certified in the technology used in advertising including programming, animation, web design, and production. Throughout four years at IAM, students will be exposed to professional settings through field trips and competitions. Students are also able to explore software engineering, including game, web, and app development.
Racial & Ethnic Diversity
NYC DOE InfoHub · 2022-23
PTA Fundraising
Source: DOE Local Law 171 disclosure
Discipline
NYSED Student & Educator Database
Economic Need & Special Populations
How to get in, step by step
High school (9th grade)
High school is one citywide application, made in 8th grade. High School for Innovation in Advertising and Media admits through one program, and each one has its own admissions method:
- High School for Innovation in Advertising and MediaEd. Opt.
High school application
- Opened
- Tue, Oct 6
- Closes
- Fri, Dec 4
- Offers
- Wed, Mar 3
The DOE’s published dates.
- 1Apply on MySchools during the high school application, in 8th grade.
- 2Educational Option programs fill in equal shares across three reading levels, half by the school's ranking and half by lottery.
- 3Rank programs in true preference order — the match places your child in the highest-ranked one that offers a seat.
Open houses and tours
We haven’t seen open-house dates for this school yet.
From the MySchools admissions calendar, checked weekly.
Make this school part of your plan
Everything on this page is yours to read. An account keeps your research in one place.
No credit card required
Compare head-to-head
Explore nearby
Frequently Asked Questions
- Is High School for Innovation in Advertising and Media a good school?
- On Motley, High School for Innovation in Advertising and Media earns an overall rating of 48/100 — the average of the school's four-year graduation rate, the share of its students scoring college-ready (70+) on the English Regents, and its Regents completion rate, shown out of 100.
- What grades does High School for Innovation in Advertising and Media serve?
- High School for Innovation in Advertising and Media serves grades 9 to 12.
- How do students get into High School for Innovation in Advertising and Media?
- High School for Innovation in Advertising and Media uses the Educational Option (Ed-Opt) method, ranking applicants across performance levels so seats go to a mix of abilities.
- Is High School for Innovation in Advertising and Media public, charter, or private?
- High School for Innovation in Advertising and Media is a public school in NYC Community School District 18.
- What neighborhood is High School for Innovation in Advertising and Media in?
- High School for Innovation in Advertising and Media is in Canarsie, Brooklyn.